Brand Story
Tinka Aura emerged from the vivid dreams of Australian artist, Ashlee. As a kid, Ash immersed herself in a world of creativity, sketching and painting whimsical scenes. Her art became a mirror reflecting her inner universe—a place where imagination danced freely. This love for artistic expression evolved into a lifelong journey, culminating in the creation of Tinka Aura. Inspired by sunsets, wildflowers, and the ocean & beach, our collections carry the essence of wanderlust.
But Tinka Aura is more than just a jewellery brand; it's a social enterprise with a deeply personal mission. Ashlee's own journey with depression and anxiety has shaped Tinka Aura's purpose. She understands first hand the isolating nature of these challenges, the struggle to find purpose, and the overwhelming weight they can carry. Jewellery making became her lifeline during those difficult times. The act of creating offered a sense of focus, a quiet space amidst the storm of negative thoughts, and tangible proof of her abilities when she felt utterly lost. Each finished piece was a small victory, a reminder of her strength and resilience.
That's why Tinka Aura exists: to provide that same sense of hope, support, and creative expression to others. We believe in the power of creativity to heal and empower. Our dream is to create a supportive and inclusive community where individuals facing mental health challenges can find meaning and purpose through crafting beautiful, eco-friendly jewellery. We envision a future where Tinka Aura offers flexible work opportunities, fostering a safe and understanding environment where everyone feels valued and supported. We are committed to providing training, resources, and a sense of belonging, empowering individuals to rediscover their strengths and build confidence.
Natural wood beads resonate with our bohemian theme and eco-conscious consumers. Sustainability matters deeply to us. Tinka Aura’s commitment to using eco-friendly materials contributes to a cleaner planet—one jewellery piece at a time. We believe that beauty and sustainability can go hand in hand, just as creativity and well-being can.
Our pieces are durable, comfortable, and deeply personal. Choose charms, initials, and essential oils to express your individuality and tell your own stories. Thoughtfully priced and well-made, our jewellery is designed to be cherished.
Tinka Aura isn’t just selling jewellery; we’re offering a connection—to creativity, to community, and to your own inner strength. We invite you to embrace the bohemian spirit, adorn yourself with artistry, and join us on this journey of hope and healing. We are working towards a future where a portion of our proceeds will support mental health research and organisations dedicated to helping those facing similar challenges. We are committed to building a company that makes a positive impact, one piece of jewellery, one person, one dream at a time.